This Agreement documents the legally binding terms and conditions attached to the use of the Architecture Player website at www.architectureplayer.com
www.architectureplayer.com is referred to hereunder as “the Architecture Player” or “Site”. By using or accessing the Site in any way, viewing or browsing the Site, or adding your own content to the Site, you (referred to hereunder as “you” or “User”) are agreeing to be bound by these Terms of service.
What is the Architecture Player
The Architecture Player is a web platform, specialized in architecture videos. Its contents are curated by Image (via Venti Settembre 84, 50129 Firenze, Italy). Image offers to all authors of architecture videos the possibility of submitting their videos for possible publication on the Architecture Player. The Architecture Player collects information provided by the video authors interested in publishing their work on the Site. The editorial staff at the Architecture Player elaborates additional original editorial contents what will be associated to the videos selected for publication, in order to comment them and introduce them to its audience, in accordance with the criteria that inspire the editorial philosophy of the Site.
- what information we may collect about you;
- what we use that information for;
- with whom we share that information.
Access to the Site
Access to the Architecture Player website is free and open to the public.
Registration. To submit videos to the Architecture Player, you must register either via Facebook or Google+ or by providing a valid email address and a password. By registering on the Site and completing the sign up form, you agree to provide correct, precise and complete personal information to the Architecture Player. If there are any changes to this personal information you will update the details held by the Architecture Player to ensure that they remain correct, complete and up-to-date. You agree not to use another person’s identity or to use a false name. If some of the information you provide is false or imprecise, the Architecture Player reserves the right to suspend or cancel your access to restricted areas of the Site.
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Video submission guidelines
- You can upload videos that you helped create (as director, editor, musician, motion graphics artist, actor, etc.) as long as you have the necessary permissions from the copyright holders.
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- It is a condition of your use of the Site that all the information you provide to the Architecture Player is correct, current and complete.
- After signing up, you may access your Profile page and upload videos to be submitted to the Architecture Player. For each video, you must provide some information which is required for registration (title, country, year of production, description, thumbnail) and some information which is optional (additional credits). All optional information will be useful for the editorial staff at the Architecture Player to be fully acquainted with the submitted video; we strongly encourage you to provide as much information on the videos you submit as possible.
- Our editorial staff reviews all videos submitted to the Architecture Player and, based on its editorial philosophy, will publish the ones it deems most commendable, in terms of their contents and artistic research. Each published video will be introduced by an original editorial commentary and associated to the author’s (authors’) biographical note. You will be informed if a video you submitted was selected and published by the Architecture Player.
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The Architecture Player will only refer to the User who submitted the video to the Site. The User won't be able to modify or update any data relating to a video he/she submits to the Architecture Player. It will not be possible to modify or update data relating to a video once it is published on the Architecture Player. However, the Architecture Player editorial staff is available to complete information regarding credits for a video in case a third party, involved in the making of such video, requests it. All such requests will be evaluated by the Architecture Player editorial staff, on an individual basis.
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You may share or embed the Architecture Player content on a website, blog or social media platform for editorial purposes only (meaning relating to events that are newsworthy or of public interest) and provided you mention the source for such content, i.e. the Architecture Player website. Content that you share or embed from the Architecture Player may not be used: (i) for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship; (ii) in violation of any stated restriction; (iii) in a defamatory, pornographic or otherwise unlawful manner.
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Changes to this agreement
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This Agreement was last modified on October 20, 2014.
"Holland creates Space". The theme for the Netherlands Pavilion at the 2000 World Exposition in Hanover was to showcase a country that can make the most out of small, limited space: for "Expo2000 Netherlands Pavilion", MVRDV worked closely together with exhibition designers MET Studio from London and Eva Kohl of Amsterdam's science centre NEMO to express by the architecture the image of the Dutch as an open‐minded country whilst confirming the positive stereotypes of tulips, windmills and dykes.
Among the main features, MVRDV provided also a video for the exhibition, representing the pavilion through the use of digital animation technology.
Somehow the use of dramatic and synthetic colours resembles the "artificiality" of the Dutch nature. The underlying concept for the pavilion was, in fact, posing the question in which way nature can be compressed while its functionality and user experience are enhanced – the creation of a sustainable balance of man‐made space, nature and technology. The video mimics the six stacked Dutch landscapes which together formed an independent eco‐system: every section is anticipated by a poster, announcing a new section of the pavilion.
The video was meant to guide the visitors inside of the tall building, the tallest of the whole exhibition, which is to say that density can a smart device Netherlands has always used to fight the scarcity of space. On the MVRDV website we read "Can increasing population densities coexist with an increase in the quality of life? What conditions should be satisfied before such increases in density take place? What role will nature, in the widest sense, play in such an increase in density?"
The use of synthetic colours goes arm in arm with the choice of transforming visitors in paper dolls, cut out from magazines and ads, often re-appaering here and there. Everything is real, everything is artificial here: even if the video hasn't aged that well (the aesthetic feels a bit old seen 18 years later, even if its vaporwave vibe has been trending lately, so that the whole video as a new "vintage" aura), it still serves its cause, i.e. the representation of a land where technology and nature are synonyms.
The pavilion became the main icon of the exposition with more than 2.4 million visitors during the 100 days the fair lasted. After 2000 Hannover World Expo fair the Dutch pavilion was not reused, says MVRDV: "Fences were erected around the building. Lifts, trees and windmills were dismantled. Thousands of birds started to inhabit the vacant structure. Party-seekers started to use the forest. It became a real park so to speak. It became a ruin in the best romantic German tradition. As in Heine's poems or in Goethe's memories, a new ruin was born!"
Finally since June 2015 there is a viable plan that secures the future of the Dutch pavilion and adds new life and activities to the site: Real estate developer Die Wohnkompanie Nord, in collaboration with the City of Hannover, has announced plans to revitalize the Pavilion. The new project will connect the pavilion to adjacent university facilities (including lecture rooms and 380 micro- residential units for students and academic staff) on multiple levels to create a dense and unique campus atmosphere.The City of Hannover supports the project and has approved the required adjustments to the zoning plan; contracts between involved parties are being finalized. This project will be a major step towards making Hannover a destination for learning and living.
The pavilion has a future.
Architect: MVRDV, Landschapsarchitect, Bureau B+B
Mentioned project: EXPO 2000 (2000)
Project location: Hannover, Germany
Visual: Group A
In collaboration with: SNW, Den Haag