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The Architecture Player is a web platform, specialized in architecture videos. Its contents are curated by Image (via Venti Settembre 84, 50129 Firenze, Italy). Image offers to all authors of architecture videos the possibility of submitting their videos for possible publication on the Architecture Player. The Architecture Player collects information provided by the video authors interested in publishing their work on the Site. The editorial staff at the Architecture Player elaborates additional original editorial contents what will be associated to the videos selected for publication, in order to comment them and introduce them to its audience, in accordance with the criteria that inspire the editorial philosophy of the Site.
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The Architecture Player will only refer to the User who submitted the video to the Site. The User won't be able to modify or update any data relating to a video he/she submits to the Architecture Player. It will not be possible to modify or update data relating to a video once it is published on the Architecture Player. However, the Architecture Player editorial staff is available to complete information regarding credits for a video in case a third party, involved in the making of such video, requests it. All such requests will be evaluated by the Architecture Player editorial staff, on an individual basis.
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You may share or embed the Architecture Player content on a website, blog or social media platform for editorial purposes only (meaning relating to events that are newsworthy or of public interest) and provided you mention the source for such content, i.e. the Architecture Player website. Content that you share or embed from the Architecture Player may not be used: (i) for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship; (ii) in violation of any stated restriction; (iii) in a defamatory, pornographic or otherwise unlawful manner.
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This Agreement was last modified on October 20, 2014.
This video is part of a series by Zaha Hadid shown at Visions, the 2009 Beyond Media festival in Florence. "The View Master" series included videos from some of the most outstanding architectural studios that used film as part of their investigation. The MVRDV’s View Master is also available on The Architecture Player.
Appointed by the French luxury maison Chanel, Zaha Hadid Architects has designed a pavilion, meant to travel all over the world, Hong Kong, Tokyo, New York, to its final stop at L'Institut du Monde Arab in Paris.
The work brings together the aesthetic of ZHA and Chanel’s: as ZHA wrote, “The Chanel Pavilion is a celebration of the icon work of Chanel, unmistakable for its smooth layering of exquisite details that together create, and an elegant, cohesive whole”. Constructed in fiber reinforced plastic, the roof PVC, ETFE roof lights, the primary structure was created from 74t steel and has over 1752 different steel connections, and the secondary structure consists of aluminum extrusions.
The resulting structure is very much tied to the original inspiration - elegant, functional, and versatile both in its overall structure and detail. The architectural structure of the Pavilion is a series of continuous arch-shaped elements, with a courtyard in its central space.
The 65 sqm central courtyard has large transparent openings to the sky above and is designed to host events as well as provide an area for reflection after visiting the exhibition. The courtyard serves as an intermediate space between the exhibition and the public area of the Pavilion. In light of the extensive shipping between cities, the steel structure has been designed to be built in under one week, which is essential for an ephemeral pavilion. With a direct visual connection to the courtyard, the 128 sqm terrace continues the dialogue between the Pavilion’s exterior and interior. During an event, the two spaces can be linked to become one large event zone.
The glazed ceiling also allows to adjust to the particular climate condition of each venue city. It is interesting in this light to see how the video for this project was shot: it is a digital animation, much as most of the videos created by and for ZHA, and thus enhance its fluidity, its aesthetic and futuristic value - as if it was a spaceship from the outer space - without being tied to any specific landscape/setting. This is not just because this is a traveling pavilion, a structure made to adjust, but because of the structural ZHA’s concept of architecture, which is very form-focused, keen of the curves and the idealistic value of the design.(Story by Sara Marzullo, The Architecture Player)
Architect: Zaha Hadid Architects (ZHA)
Design: Zaha Hadid and Patrik Schumacher
Produced by: A.P. Komen and Karen Murphy
Mentioned project: Mobile Art Chabel Contemporary Art Container (2008-2010)
Project location: Hong Kong, Tokyo, New York, Paris
United Kingdom 2008