This Agreement documents the legally binding terms and conditions attached to the use of the Architecture Player website at www.architectureplayer.com
www.architectureplayer.com is referred to hereunder as “the Architecture Player” or “Site”. By using or accessing the Site in any way, viewing or browsing the Site, or adding your own content to the Site, you (referred to hereunder as “you” or “User”) are agreeing to be bound by these Terms of service.
What is the Architecture Player
The Architecture Player is a web platform, specialized in architecture videos. Its contents are curated by Image (via Venti Settembre 84, 50129 Firenze, Italy). Image offers to all authors of architecture videos the possibility of submitting their videos for possible publication on the Architecture Player. The Architecture Player collects information provided by the video authors interested in publishing their work on the Site. The editorial staff at the Architecture Player elaborates additional original editorial contents what will be associated to the videos selected for publication, in order to comment them and introduce them to its audience, in accordance with the criteria that inspire the editorial philosophy of the Site.
- what information we may collect about you;
- what we use that information for;
- with whom we share that information.
Access to the Site
Access to the Architecture Player website is free and open to the public.
Registration. To submit videos to the Architecture Player, you must register either via Facebook or Google+ or by providing a valid email address and a password. By registering on the Site and completing the sign up form, you agree to provide correct, precise and complete personal information to the Architecture Player. If there are any changes to this personal information you will update the details held by the Architecture Player to ensure that they remain correct, complete and up-to-date. You agree not to use another person’s identity or to use a false name. If some of the information you provide is false or imprecise, the Architecture Player reserves the right to suspend or cancel your access to restricted areas of the Site.
Newsletter. The newsletter published by the Architecture Player is sent on a regular basis to all who register on the Site. Users may opt out of subscription to the newsletter by ticking the opt-out box on their Profile page or by following instructions provided in the newsletter.
Account security. You are responsible for all activity that occurs under your account, including any activity by unauthorized users. You must not allow others to use your account. You must safeguard the confidentiality of your password. If you are using a computer that others have access to, you must log out of your account after using the Architecture Player. If you become aware of an unauthorized access to your account, you must change your password and notify us immediately.
Video submission guidelines
- You can upload videos that you helped create (as director, editor, musician, motion graphics artist, actor, etc.) as long as you have the necessary permissions from the copyright holders.
- You agree that Content you submit to the Architecture Player will not contain any third party copyright material, or material that is subject to other third party proprietary rights (including rights of privacy or rights of publicity), unless you have a formal licence or permission from the rightful owner, or are otherwise legally entitled to submit the material in question.
- The Architecture Player reserves the right (but shall have no obligation) to decide whether the Content you submit complies with the content requirements set out in these Terms and may remove such Content and/or terminate your access for uploading Content which is in violation of these Terms at any time, without prior notice and at its sole discretion.
- It is a condition of your use of the Site that all the information you provide to the Architecture Player is correct, current and complete.
- After signing up, you may access your Profile page and upload videos to be submitted to the Architecture Player. For each video, you must provide some information which is required for registration (title, country, year of production, description, thumbnail) and some information which is optional (additional credits). All optional information will be useful for the editorial staff at the Architecture Player to be fully acquainted with the submitted video; we strongly encourage you to provide as much information on the videos you submit as possible.
- Our editorial staff reviews all videos submitted to the Architecture Player and, based on its editorial philosophy, will publish the ones it deems most commendable, in terms of their contents and artistic research. Each published video will be introduced by an original editorial commentary and associated to the author’s (authors’) biographical note. You will be informed if a video you submitted was selected and published by the Architecture Player.
- After submitting Content to the Architecture Player, you will always remain responsible for your Content, also after termination of your personal account. It is the Architecture Player’s policy, in appropriate circumstances and at its discretion, to disable and/or terminate the accounts of any User who may infringe or repeatedly infringe the copyrights or other (intellectual property) rights of the Architecture Player and/or others.
The Architecture Player will only refer to the User who submitted the video to the Site. The User won't be able to modify or update any data relating to a video he/she submits to the Architecture Player. It will not be possible to modify or update data relating to a video once it is published on the Architecture Player. However, the Architecture Player editorial staff is available to complete information regarding credits for a video in case a third party, involved in the making of such video, requests it. All such requests will be evaluated by the Architecture Player editorial staff, on an individual basis.
You may not submit any video, image, text, audio recording, or other work (collectively, "Content") that:
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- Violates any law.
The Site and all of its original editorial contents (commentaries, etc.) are the sole property of the Architecture Player and are, as such, fully protected by the appropriate international copyright and other intellectual property rights laws. You may not use the Architecture Player webite, or content created thereon, for commercial purposes.
You may share or embed the Architecture Player content on a website, blog or social media platform for editorial purposes only (meaning relating to events that are newsworthy or of public interest) and provided you mention the source for such content, i.e. the Architecture Player website. Content that you share or embed from the Architecture Player may not be used: (i) for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship; (ii) in violation of any stated restriction; (iii) in a defamatory, pornographic or otherwise unlawful manner.
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For each piece of content that you submit, you represent and warrant that: (i) you have the right to submit the content to the Architecture Player and grant the licenses set forth above; (ii) Architecture Player will not need to obtain licenses from any third party or pay royalties to any third party; (iii) the content does not infringe any third party's rights, including intellectual property rights and privacy rights; and (iv) the content complies with this Agreement and all applicable laws.
You will indemnify, defend, and hold harmless the Architecture Player and its affiliates, directors, officers, employees, and agents, from and against all third party actions that: (i) arise from your activities on the Architecture Player; (ii) assert a violation by you of any term of this Agreement; or (iii) assert that any content you submitted to the Architecture Player violates any law or infringes any third party right, including any intellectual property or privacy right.
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The Architecture Player respects the intellectual property rights of others. If you believe that your copyright has been infringed, please send us a notice at email@example.com.
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This site and its components are offered for informational purposes only. Our editorial staff makes all reasonable efforts to ensure that all information provided through this Site is accurate and current. The Architecture Player shall not be responsible or liable for the accuracy, usefulness or availability of any information transmitted or made available via the Site, and shall not be responsible or liable for any error or omissions in that information.
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Changes to this agreement
The Architecture Player reserves the right to modify these Terms of Service at any time. Your decision to continue to visit and make use of the Site after such changes have been made constitutes your formal acceptance of the new Terms of Service. Therefore, we ask that you check and review this Agreement for such changes on an occasional basis. Should you not agree to any provision of this Agreement or any changes we make to this Agreement, we ask and advise that you do not use or continue to access the Architecture Player site immediately.
If you have any questions about this Agreement, please feel free to contact us at firstname.lastname@example.org.
This Agreement was last modified on October 20, 2014.
Full-length film by Ivan Marković, "Sava Centar" is a love letter to a disappearing building in Serbia: the Sava Centar. Here presented with an excerpt, the video documents the massive congress center built in New Belgrade, designed by Stojan Maksimović and built in 1977 after Yugoslavia parted from the Eastern Bloc, to host conferences such as that of World Bank, Interpol, as well as the Non-Aligned Movement.
"My fascination and attachment to Sava Centar go back for as long as I can remember. Growing up in Belgrade in the 90s, I found it the most puzzling and impressive building in the city, even if it had already started showing signs of aging. The idea of filming it, however, came much later and after I already stopped living in Serbia. The news that Sava Centar will be privatized and turned into a commercial object, most likely a shopping mall, spurred an urge document it before it disappears."
Initially, Marković wanted to develop a series of photo-books, monographic documentation of the work of several architects who created during socialism, planning to document more projects by Stojan Maksimović, the architect of Sava Centar. "During the development of the project, I realized that the work would be stronger if it stood alone, not as a part of a series," commented Marković, who also adds: "On a larger scale, the disregard of architectural merit for this building is indicative of a general negligence towards the architectural and cultural heritage of socialist Yugoslavia".
To him Sava Centar could be read a centerpiece in the plateau of New Belgrade - built from the ground up from the 1950s on, was the biggest construction site of the former SFRY - that also presents a further step towards contemporary architecture. Together with other similar concrete buildings of New Belgrade, these developments were a living monument, a new architecture as a stage for the new society, that today remains a lasting trace the ideology gone by.
In the film, Marković documents the life of the building and the people working in it: the gigantic construction needs a lot of maintenance to be kept in place. In the film we witness the complexity of cleaners, gardener, guardians preserving and protecting a space that looks empty, not waiting for anything to happen. A surreal experience which Marković is particularly able not to transform in a peeping show, not yielding to the current craze for socialist futuristic ruins.
He cleverly notes that "this internet hype for "spomeniks" and brutalist buildings from Yugoslavia reveals a critically decontextualised view. They are described as bizarre, fascinating objects "from outer space", thus completely ignoring their historical and ideological significance as monuments to resistance to WWII fascism, or architectural models for an egalitarian society. Although this attention is nonetheless significant and potentially beneficial, it simultaneously draws a very alienating and exoticized image of Yugoslavia."
"Today, the urban developments in Belgrade mirror the current ideology: In the increasingly right-wing capitalist climate of today's Serbia, the urban landscape of Belgrade is changed by newly built orthodox churches and usually cheap attempts at buildings that should communicate economic progress and luxury," comments Marković, referring to the construction of a of the "Belgrade Waterfront", a megalomaniac project symptomatic of these new developments, on the opposite bank of the Sava river from "Sava Centar".
Able to stand in-between positions, without conceding to one over the other, but with a strong political conscience, "Sava Centar" is a fundamental piece in the recognition of "spomeniks", building a real connection with the building through images.(Story by Sara Marzullo, The Architecture Player)
Architect: Stojan Maksimović
Mentioned project: Sava Centar (1977)
Project location: Belgrade, Serbia