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Osdorp still 4
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Amsterdam Osdorp

PlusOne

Stimulating collective imagination upon the final results of a twenty-year long process of urban regeneration.


In the "Amsterdam Osdorp" video, PlusOne narrates the project of transformation of the Osdorp district (Amsterdam Nieuw-West, the Netherlands) by focusing on some selected buildings and on those factors which they consider the most important for the restructuring urbanized areas. The interpretation offered by PlusOne - that is overlaid to the architects' vision - is complemented by the reality of the buildings and of the urban surroundings through a combination of live-action video with 2D and 3D animation. The direct involvement of the future inhabitants of the district as actors further stimulates the collective imagination of a wide audience.

The project explored and advertised by PlusOne in the short movie is the result of a 20-year process of urban regeneration that comprised the city district of Amsterdam Osdorp - merged with Slotervaart and Geuzenveld-Slotermeer and renamed "Amsterdam Nieuw-West" - and that involved some renewed international architectural firms (Mecanoo, DKV architecten, MVRDV, TANGRAM Architekten, Dok architecten).

The "metamorphosis of Osdorp" is also narrated in both a book and a video made by PlusOne. Published at the completion of the district's urban renovation, the book - which provides an overview of the architectural highlights - seems to pop-up in the short movie: the graphics of the pages are overlapped to the multilayered frames of the video as PlusOne focuses on the architectural features of the project.

Authors icon Credits

Architects: Mecanoo, DKV architecten, MVRDV, TANGRAM Architekten, Dok architecten
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
D.O.P.: Bob Joosten, Martijn Hogenkamp
Animation: Tim van der Wiel, Elias Widerdal
Music: Bas "Inf" te Braak
Sounddesign: Matthias Kiewiet

The Netherlands 2010
Duration: 1'22''

Selected for CITY VISIONS (Turin; April - October 2012), a series of public talks, conferences, and architecture videos on six dates curated by Image for URBAN CENTER METROPOLITANO.