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2013 SS Prada Real Fantasies


Fictional scenes to host sophisticated feelings.

The Real Fantasies short film developed by OMA AMO for Prada starting from the 2013 Spring Summer look book places real characters into fictional scenes.

Models "yearning in a world - as the author say - of sophisticated feelings, eluding nostalgia to inspect longing and legacy" are merged in fictional backgrounds showing urban environments, domestic interiors or natural landscapes, made with hand-drawn or painted shapes; some of those back stages, as the abstracted interiors whose perfected geometries are revealed by projected shadows, are accurately detailed in their contours; others are blurred, as being defined by typographic patterns of old style magazines. In some scenes, the background is even different and evokes over sized artistic informal painting. "Simplicity, poetry and sentimentalism are processed through imaginary cinematic scenes".


Art Direction: AMO (Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi)
Artwork: Lok Jansen, Jeroen Koolhaas
Editing: APRIL (Matteo Fritelli)
Filming: APRIL (Matteo Fritelli, Gabrio Bellotti)
Photography: Phil Meech, Agostino Osio
Sound: 3o

The Netherlands 2013
Duration: 1'36''