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gosplan was established in Genoa in 2010 by Federico Bellegoni, Nicola Lunardi, Veronica Rusca and Lorenzo Trompetto. The group introduces its vision by affirming to conceive architecture as a mass medium. As such, architecture is a production of forms, a tale about space. Like every medium, architecture is not based on the message occasionally transmitted (environmental sustainability, functional program, authorial code, etc.) but on establishing new connections: links between forms, concepts, people. An architecture aware of its role as a medium knows how to evaluate its impact upon the world, because at the ends of a medium there are always two realities. As for video productions, gosplan realized a short animated film to introduce the proposal for the new Marubi Photography Museum in Shkodër, and involved Anna Positano and Samuele Wurtz for filming a microdwelling in Genoa.

Clips by gosplan

Strips including clips by gosplan

Camera Lucida & the black magic box
Duration clock dark 01:43 min

Camera Lucida & the black magic box

Published on Feb 27, 2017