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Chips 2

Squint/Opera, Smoothe , aLL Design

Please come eat this new building with us!


This promotional video plays with the main architectural concept for the new residential building designed by architect William Alsop in (Manchester, UK) to suggest a bizarre comparison between overlapped architectural volumes and potato chips. This narrative choice let "Chips 2" video introduce the domestic environment of apartments through a playful glimpse of the hypothetical daily routines of different inhabitants.

As Alsop's first residential scheme and first development for private sale available at New Islington, the building - commissioned by Urban Splash - is narrated by combining stop-motion and animation, which allows the spectators to visualize and identify with possible diversified scenarios of domestic moments in the designed apartments.

Authors icon Credits

Mentioned project: Chips (2009)
Project location: Manchester, United Kingdom

United Kingdom 2005
Duration: 4'11''

Selected for A FLORENCE THAT WILL BE (Florence; February - June 2013), a series of public talks, conferences, and architecture videos on five dates curated by Image for Ordine degli Architetti di Firenze.